Everybody thinks they’re a good driver.
And that the problem on the road is always someone else.
They cause the traffic jams. They take the last parking spot. They go too fast, too slow, and surely they’re never you.
With The Others, Volkswagen and DDB Paris flip this shared belief into a thoughtful brand film that begins with a humorous rant about everyone else on the road… and ends with a reflection: those “others” look a lot like us.
This narrative supports Volkswagen’s IQ.DRIVE, the suite of driver assistance technologies designed to protect not just you but all the other road users around you.
Shot on 16 mm film for a timeless and textured look, The Others aired in TV and digital media, blending emotional storytelling with a clear strategic positioning.
