McDonald’s France has always been a family brand. Today, one in three French households has a dog, and many consider their pet a full family member.
To reflect this reality, McDonald’s and DDB Paris launched Happy Doggy, the first collection of toys designed specifically for dogs. Four exclusive toys draw inspiration from McDonald’s universe: Fun’Fries, Chauss’Pom, Fly’Bun, and Sundae’Ball.
Available from November 27, 2025, with the purchase of a Maxi Best Of menu, the campaign is supported by TV, DOOH, digital audio, and social media. Through this initiative, McDonald’s expands its emotional territory by including pet parents in the brand experience.
Over one million toys distributed, one million objects that found a place in French households
+231% positive sentiment compared to McDonald’s campaign average
+200% impressions across social platforms versus the yearly benchmark
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